Aethel Solutions · Only Pay For What You Need

Homeowners ready to fix their roof. On your calendar.

We run the ads, qualify every lead by phone, and follow up with the ones still deciding. You only pay for homeowners who actually want the job done.

See if you qualify → How it works
Residential ReroofingStorm & Insurance RestorationCommercial Roofing
Book a Call

Pick a time that works for you.

Grab a slot below. We will go over everything else on the call.

What We Do

Four jobs. One booked appointment.

Everything between running an ad and a homeowner picking up the phone happens on our side.

01
Creative Production

Ads that stop the scroll

Built around real roofing problems: storm damage, leaks, curling shingles. Not stock photos of a house.

02
Media Buying

Campaigns we run ourselves

Targeting, budget, and daily optimization handled end to end. You never have to open Ads Manager.

03
Lead Qualification

We talk to every lead first

A real phone screen, not just a form. We confirm the property, the problem, and that they actually want it fixed.

04
Lead Nurturing

We follow up until they are ready

Homeowners who are not ready on the first call do not get dropped. We stay on it until they book or tell us no.

How It Works

From first call to a homeowner on your schedule.

01

Discovery call

We learn your service area, crew capacity, and which jobs are worth your time.

02

Campaign build

Creative and targeting built around real roofing problems. Live within days, not months.

03

Ads go live

We manage spend, testing, and optimization daily. Watching it is our job, not yours.

04

Every lead gets a real phone call

Someone confirms the property, the problem, and the timeline before it ever reaches you.

05

Undecided leads get nurtured

If they are not ready yet, we keep following up. You do not pay for someone who was never going to buy.

06

A homeowner ready to buy lands on your calendar

Not a name in a spreadsheet. Someone in pain about their roof, ready to talk to you.

The Offer

You do not pay for a name. You pay for someone ready to buy.

A lead can qualify on paper and still go nowhere. We do not stop there. We qualify every lead by phone, nurture the ones still deciding, and only send you homeowners who are ready to book the job.

  • No monthly retainer. Cost is tied directly to leads that book, not clicks or names.
  • Every lead gets a real phone call and follow up before it reaches you.
  • You keep the ad account and every creative asset we produce.
Get your rate →
What You Pay For
Set per service area and average job value.
Confirmed on your qualification call, once we know your coverage area, average job size, and margins.
Reporting

You will see exactly what the ads are doing.

Every live campaign is tracked against the same scoreboard. No vanity metrics, no black box.

Illustrative example. Not a performance guarantee.
Cost Per Lead
$34
Click Through Rate
2.1%
ROAS
3.4x
Booked Rate
48%

These figures illustrate the metrics we report on, not one client's results. Your real dashboard is shared once campaigns are live.

Client Reviews

What it is like to work with us.

★★★★★
"

Aethel booked us three new roofing jobs in the first two weeks, and we only paid for homeowners who were actually ready to sign.

Michael, Owner · Roofing Experts
★★★★★
"

We stopped worrying about our calendar. Every lead that landed there had already talked to someone on their team and wanted the job done.

Steven, Owner · Roofing Pros
★★★★★
"

The ads finally stopped bringing us tire kickers. What we got instead was homeowners with a real roof problem, ready to book.

Brian, Owner · Sun Roofers
FAQ

Before you book.

Every lead gets a real phone call first. We confirm the property, the roofing problem, and that they want it handled before it ever reaches your calendar. If they are not ready yet, we keep nurturing until they are.
We keep following up. You do not pay for someone who was never going to buy, and you do not have to chase down leads that went cold.
No. We build and launch the campaign from scratch, or take over an existing ad account if you already have one running.
There is no long term contract tying you in. Pricing is tied to leads that book, not time.
Wherever your crew actually covers. We build the campaign around your real service area, whether that is a single city or several counties.
You do. We build inside your ad account and hand over every asset we produce.
Most campaigns launch within a week of your qualification call, once creative and targeting are locked in.
Flag it within 48 hours and it will not count against your total.
See if you qualify →